Short promotional video created for Oracle to promote their Retail Sales Audit (ReSA) software at trade shows. The client wanted to take a different approach from the typical software demonstration video—a dry, boring screen capture with monotone voiceover. Instead, we used vivid storytelling to communicate the ultimate benefit of the software for the audience: getting work done faster and easier so they have more time to spend on the important things in life.
The video was shot and co-directed by the talented crew at Rickshaw Films. Completed while at bswing.