The performance artist and children’s book author, Twig The Fairy, needed a video created to help promote her newest book’s Kickstarter campaign, not an easy task considering that Twig doesn’t speak—at least not with her voice. Her previous video used sub-titles, but she was looking for other, more magical ways for her to communicate on film without speaking. She also wanted the video to entertain, not just solicit pledges, and be different than typical Kickstarter videos.
The book featured mischievous goblins, so I came up with the idea to do a sort of anti-Kickstarter campaign, where the goblins distract Twig while she is creating her video and steal her camera. They then pose as Twig (not very convincingly) and try to persuade viewers not to give money to the campaign.
Twig loved the idea, and together we wrote the script, and I created a storyboard of my vision for the video. We enlisted her goblin friends to be in the video, and shot the video with a crew of 2 (myself and a boom operator) over two golden hour evenings at the Renaissance Festival grounds where she performs every fall. I then edited the footage and added visual effects (with heavy use of Trapcode Particular by Red Giant) of letters magically drawing onto her fairy placard.
Once it was launched, the video created a buzz that got the campaign featured on the local “What’s Popular” page on Kickstarter, helping to raise more than double the goal. (232%—more than any of her other Kickstarter campaigns.)
Done while at bswing.