Target Cinema Red
#Design / Client Target / Role Creative Director

When Target decided to launch a website devoted to movies and DVDs, they enlisted Popular Front as their strategic and maintenance partner.  I led a dedicated team of designers, copywriters, and developers to support the site with on-going, weekly delivery of site content and email marketing, including promotions, banner ads, contests, sweepstakes, and AAA movie micro-sites. I also helped guide the strategic evolution of the site.

The site traffic was steady at 80K unique monthly visitors and 5,000 e-News subscribers with a click-through rate of up to a 25%.